Crowdfunding Action Plan: VISIBLES MMXXV
Goal (Days 1-15): 60% of Total Funding
Action Period: October 24th – November 7th
Our 4-Phase Activation Strategy
Success is based on a tiered activation, building momentum from our closest circles toward the general public. The initial goal is for each member to secure 5 family and 5 friend donations before the public launch.
Tier 1: Family
Days 1-3: Close Circle Activation.
Tier 2: Friends
Days 4-7: Network Expansion.
General Public
Days 8-22: Ad and Email Launch.
Reminder
Last Week: Final Call to Action.
The Communications Team (7 People)
A dedicated 7-person team will manage the campaign, from strategy and content creation to advertising and design.
15-Day Plan: Key Phases
PHASE 1: Days 1-3
Internal Launch and Family Circle Activation. Key Material Development.
PHASE 2: Days 4-7
Friend Network Activation. Final preparation and setup of paid ad campaigns.
PHASE 3: Days 8-15
Public Launch. Ads and Emails GO LIVE. Optimization and Mass Diffusion.
Ad Budget (Days 8-15)
$1,100 USD
Initial investment for the first week of public acceleration.
Content Frequency (Days 8-15)
Multi-channel content strategy to maintain interest and urgency.
Key Metrics (First 15 Days)
Of the Funding Goal
Donations per Member/Volunteer
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