Audiovisual campaign - Using humor and creativity to promote gender equality education
- Project in collaboration with the Fondation l'Association Jardiniers Culturels (Strasbourg)
CAMPAIGN: LESS ATTENTION FOR WOMEN, MORE EDUCATION FOR MEN = LESS NEED FOR HELP FOR WOMEN BECAUSE OF SEXIST VIOLENCE
Visual campaign, which, through amusing images, attempts to attract the attention of different sectors through a provocative title and with images . The campaign uses still images and audiovisual material to draw attention to the education of men in relation to women, and to prevent gender-based violence. Promote more campaigns that talk about gender differences and focus more on educating men to respect women, so that there are fewer and fewer campaigns aimed at protecting women and helping them following gender-based violence.
The campaign was based on the slogan: "In this day and age, women's empowerment is on the right track, now we need to tackle the root causes of inequality.
The campaign aims to create widespread awareness through social media, by inviting the sharing of awareness-raising images and encouraging their circulation.
Key information
Field: Arts, graphic design, journalism, writing, education, illustration, audiovisual, social networking.
Type of project: Gender equality, awareness, education, national and international.
Beneficiaries: PGlobal population
Public:
Open to all
Key project dates:
Inter-institutional (online) meeting to define campaign details: April 08, 2023
In collaboration with:l’Association Jardiniers Culturels (France).
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